University of Victoria
(Gustavson School of Business)
Sept 2020 – Aug 2024
Bachelor of Commerce | GPA 7.10/9.0
Aarhus University
(Aarhus BSS)
Aug 2023 – Jan 2024
International Exchange – Bachelor of Commerce
Racing Prodigy Inc.
Business Development Consultant
Sept 2024 – Present
At Racing Prodigy, I work at the intersection of community building and business growth. My role focuses on increasing fan engagement, expanding membership, and finding new ways to deliver value to the audience. I’ve led community initiatives that doubled membership and grew the online fanbase by 30%, while also managing the transition of our 75k+ email database from MailChimp to FloDesk. In addition, I coordinate live broadcasts and assist with logistics at real-world racing events, combining strategy and execution in a fast-paced startup environment.
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Williams Grand Prix Engineering Ltd.
Sim Racing Team Coordinator
Feb 2023 – Present
At Williams, I manage the daily operations of a professional sim racing team. This includes overseeing driver schedules, coordinating events, and restructuring the Williams Sim Racing Academy to support new talent. I serve as the key link between drivers, coaches, and management, ensuring clear communication and team alignment. Alongside operational work, I’ve provided performance reviews, created personalized development plans, and supported logistics at major international racing events.
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Lowriders Unlimited
Shipper & Receiver
May 2021 – Aug 2021
In this role, I developed strong organizational and problem-solving skills while managing warehouse operations. I successfully ran the warehouse solo for an entire month, maintaining a perfect on-time shipping record. Collaborating closely with the sales team, I helped prioritize key orders and built a reputation as the most efficient team member, trusted for both accuracy and reliability.
Visceral Esports
Chairman
May 2018 – Jan 2024
As Chairman, I led the growth of Visceral Esports across multiple racing platforms. I managed sponsorships with companies like Asetek SimSports and SimRacingLoft, built a social media strategy from the ground up, and mentored up-and-coming sim racing drivers. This experience gave me leadership, branding, and organizational skills while fueling my passion for helping others grow in their careers.
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Marketing in a Digital World – The Wizard Academy
Professional Development Course
March 2024
Completed an immersive digital marketing program hosted by Ryan Deiss, focused on brand growth and digital strategy. The course provided actionable frameworks and templates that I’ve applied in real-world marketing projects.